Introducing the latest viral craze: soap cutting videos.
While ASMR (autonomous sensory meridian response) videos have been trendy for a while now, due to the fact they're totally mesmerizing and very relaxing, clips of bar soap being sliced into tiny pieces has taken social media by storm.
It's tough to decide which aspect of the videos are more spellbinding--the sight of the soap crumbling into tiny squares, or the crackly, spine-tinglingly pleasing sound of the soap squares colliding.
Whatever it is, the internet is hooked. Millions on YouTube and Instagram are tuning in, kicking back and relaxing.