SEATTLE -- Matt Messer has a weekly routine. He hires an Uber to take him to the Fishermen's Terminal in Ballard, where he spend the day on a boat. It's not his boat.
He shares it with three dozen other people through the Carefree Boat Club, one of several new boat-sharing businesses in Seattle.
"I had never even heard of boat sharing before," said Messer, 28, who moved to Seattle two years ago for a job at Amazon.
Like many millennials, he was attracted to Seattle's outdoors scene and wanted a boat, but didn't want to own one.
Messer didn't want the responsibility like insurance, maintenance and moorage. That's why the boat sharing industry is booming in Seattle.
"Seattle is the perfect place for a boat sharing hub," said Justin Wolff, the club's owner.
There are other boat sharing businesses, too, like Windworks Sailing at Shilshoe Bay Marina.
They operate kind of like Netflix: pay a fee to use the boats when you want.