The name is just three letters, but QFC might go even shorter. The grocery chain is considering rebranding to just "the Q."
QFC President Suzy Monford released this statement:
“We love getting feedback from our customers and for more than 60 years we have worked to champion our Pacific Northwest communities. We are and will always be Quality Food Centers, and as we lean into being modern merchants we will honor our hard won legacy of local, fresh and quality.
Our mission is to remain the authentic neighborhood market that boasts the freshest local everything, favorite foodie finds, best local people and the cool, relevant tech that makes shopping even easier and more convenient.
We’ll work to keep our brand as fresh as our local organic apples! So fear not; whether you say “I’ll meet you at Q”, “QFC” or “the Q”, we’re here for you!”
