SEATTLE, Wash. — Black Friday isn’t what it used to be for Cheryl O’Connor.
"It used to be just jamming; you wouldn't be able to see through the store; there'd be so many people," said O’Connor, owner of Ballard Home Comforts in Seattle.
O’Connor, who has owned the gift shop for 25 years, says online sites and big retailers have taken many of her customers.
She said making her store a fun place and allowing customers to pet her dog, Halo, are what keep the in-person customers coming back.
This weekend will be the first Small Business Saturday for Kurfunkle Kids Market, which opened earlier this month.
Manager Ellen Harrop says to compete with online sellers, the store uses social media and emphasizes hands-on shopping.
The store encourages customers to interact with products before purchasing – something impossible for online browsers.
The store offers toys, children's clothing, and books. Harrop said the variety of merchandise offers shoppers lots of options.
"I feel like we have a lot of really great impulse items that are great for stocking stuffers," Harrop said.
Supporting local businesses also impacts the local economy.
According to the American Independent Business Alliance, for every dollar spent at a small business, more than 50 cents return to the local community, compared to less than 15 cents from big-box retailers.
Pike Place Market, home to 500 small businesses, is hosting a "Magic in the Market" event to attract customers to downtown Seattle. The event will feature free Santa photos, live music, and an evening lighting ceremony at 5 p.m.