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Protect your skin from the damaging effects of smoke and wildfires

Air pollution from wildfires can cause skin inflammation and premature skin aging. Sponsored by Pour Moi Skincare.

Wildfire pollution can have a lasting impact on your skin. Medical research has found a link between smoke and skin irritations and diseases.

“A lot of our signs of aging are actually caused by skin inflammation that comes with smoke,” said Ulli Haslacher, founder of Pour Moi. “To sum it up, where there is smoke, there is fire. Where there is smoke, there is skin inflammation, and where there is smoke, there is premature skin aging.”

After realizing how far smoke particles travel, Haslacher worked to create Smoke Alarm Drops to protect the skin from the harmful effects of smoke.

“Smoke cannot be contained,” Haslacher said. “There is no such thing as a smoking section.”

Though lingering smoke particles are invisible to the naked eye, they are harmful to the skin. They get stuck in the skin’s surface layers and can cause oxidative stress. This includes particles from wildfires, as well as fireplaces and cigarette smoke.

Pour Moi’s Smoke Alarm Drops is the first beauty product to protect skin from smoke damage. One drop creates an invisible, weightless, and anti-inflammatory shield in the upper layers of the skin. 

“In a world where nothing really works 100 percent, I’m so proud to say Smoke Alarm Drops do,” Haslacher said. “They have shown 100 percent efficacy on your epidermis, which is the outer part of your skin, and 100 percent on your dermis, the inner part of your skin.”

Smoke Alarm Drops and other Pour Moi skincare products are made with premium European ingredients in France. 

SPECIAL OFFER: Get Smoke Alarm Drops, a half-size Day Cream, and a Smoke Alarm Drops donation for $45 with free shipping. (Regular retail $115).

With every purchase, Pour Moi gives one bottle of Smoke Alarm Drops to firefighters who battle smoke and wildfires each day. 

“We come together with our customers to help them protect their skin but also give back a token of appreciation because they put their lives on the line every time they go into these fires,” Haslacher said. 

To learn more and place an order, visit the Pour Moi website.

Sponsored by Pour Moi Skincare. Segment Producer Suzie Wiley. Watch New Day Northwest 11 AM weekdays on KING 5 and streaming live on KING5.com. Contact New Day.

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