Roughly a quarter of Americans watch the Super Bowl for the commercials alone, which come in basically two flavors: sentimental or silly.
Serious Super Bowl commercials can leave a lasting impression, like Ram’s “God made a farmer” commercial or Chrysler’s “Imported From Detroit” spot with Eminem.
But with 30-second ads during this year’s Super Bowl going for roughly $5 million, most companies go for laughs and hope to stick. These ten did.